Fabamy's Blog

Crazy life of a CenPho comedian & socialite

Why You Need a Pro for Cannabis Social Media February 4, 2016

Filed under: cannabis,Social Media — fabamy @ 10:49 am

Oh, look. Another wave of cannabis Social Media bans. This time, dispensaries in Arizona (and other states) were shut down on Facebook for violation of the Terms of Service. You remember those, right? You hit “I agree” when you signed up for your Profile and Pages. That means you follow the rules of the network. It doesn’t matter if you are in a “legal” cannabis state. The network rules still stand. Period.

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What shocks me most is that there is a LOT of competition out there in the cannabis industry, and it is growing every day. Yet, dispensary owners and product launchers know nothing about Social Media or branding themselves online. Meanwhile, accounts with a professional handling their accounts and profiles are flourishing.

In the cannabis industry, we focus so much on compliance with our product, but nothing else. Compliant Social Media is just as important. When you are removed from a network for TOS violations, you have to start over. And then you get banned again. And you have to start over. Again. Each time, you lose all your followers. Then you create a new account, and less and less will continue to follow you, every time.

Go where it’s ok to go. Follow the rules. If you don’t know them, hire a pro.

 

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I didn’t choose to be an entrepreneur — it chose me. July 11, 2015

Filed under: Social Media — fabamy @ 11:19 am
Tags: , , , , ,

One day, at the end of one of my social media workshops, one of the attendees told me “I want my business to thrive so I can have pink hair, too.”

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I was hired to do a private workshop (I’ve been having them for 4 years), and was chosen after a Google search revealed a Consultant with pink hair. “When I’m not at work, I like to put pink chalk in my hair,” is what I was told. Right on!

Wow. I’ve colored my hair since 1987. This past year, I went from a dark red, to fire engine red, to pink. I didn’t know how it would look, and I didn’t care. I’d try it, and if it didn’t look good, I’d color over it.

That is how life is supposed to be: You DO something new. You don’t “try to do,” you “do.” If it doesn’t work out or looks like shit, so what? At least you did it. You got out of your comfort zone!

My friend Jamie is my biggest cheerleader when it comes to my social media skills, and she told me to tell my story. Here goes:

About 4.5 years ago, I began the process to donate my kidney. (Go back to the beginning of 2011 in this blog to read more on that.) In the process, I was fired from my job. I had been very open about my decision to donate, gave them every appointment detail, and educated them on the process. I lost my job 2 weeks before saving a life. Within days, though, I was offered a job as a Social Media Manager for a family who owned a few businesses. We’d been following each other, and they liked what they saw in my skills.

I held that job for a year, but the company lost a big government contract and had to lay off about 50% of their employees. My boss said to me “You really should go into your business for yourself doing this.” At the time, I had been doing social media for myself for many years, because I started doing comedy and radio in 2003. I built a really awesome following by using social media to promote my shows.

Go into business for myself? What??? Seemed like something to just dream about, not implement! 41 years old, single, and all of a sudden, no job. Again. So, I talked to my friends and posted it everywhere that afternoon. I had 2 clients the next day.

I got my clients because of the relationships I have built over the years on social media. I got my clients by showing my constant learning and passion for social media. Never, ever, did I say “HIRE ME BECAUSE I AM THE BEST!” Nobody wants to be sold to. Nobody needs to hear you talk about yourself constantly.

It’s been over three years now, and it hasn’t been easy. In 2013, I was also making a documentary. I made $17K that year. It was tough, and I had to get some help from my parents, but I made it through. My income increased in 2014, but still not enough to take a vacation. I haven’t had one in 14 years, and my goal is to take one this year.

2015 has been really, really good to me. I’ve gotten into a niche industry that I love (more to come on that!). I’ve made really great connections. I’m on 18 months of monthly workshops for NetworkingPhoenix. I’ve changed my title to Consultant, and I’m doing more hourly consultations than I ever had before. I’ve spoken at Phoenix Start-up week, gotten back into doing the social media for Ignite Phoenix, and am on the verge of hiring an employee.

All of this…with pink hair. Because you know what? If you are awesome at what you do, the real people don’t care what color your hair is. Tattoos don’t bother them. If they do, I don’t want to work with them. I think my style shows I’m not afraid to take risks, and my creativity shines.

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But, for me, it’s a sign of independence. Of giving The Man the middle finger. And, of showing that what’s inside your head could very well be reflected by what’s on top of it. It’s also a way for me to inspire other women to go out on their own.

My friend Dale and I were talking a couple years ago about working for myself. I said “I don’t make a lot of money, and it’s tough to make ends meet, but I work my own hours, in my pajamas.”

He responded with “That makes you the richest person here.”

It really does.

My clients don’t want what everyone else has. They want to stand out. Like me. Don’t be afraid of who you are. When your personality and passion shine, it will all find you.

 

Social Media is NOT a 9 to 5 job. November 20, 2013

Filed under: Social Media — fabamy @ 10:56 am

Every once in awhile, I will send out my resume. I’ve always been taught that even if you’ve been with the same company forever, you need to keep your resume and interview skills up-to-date and fresh. By the way, resumes have changed a LOT in the past few years. I haven’t needed one in over 3 years, so it was good for me to see the evolution.

I always check LinkedIn first. They have a great advanced search feature. For what I do (Social Media), I don’t have to stick to a specific region, because, well, the Internet. I’ve had a few phone interviews, and I finally got so frustrated with some of them, I kind of went off on a recruiter. I mean, I wasn’t mean or anything, but I needed this guy to hear this:

Social Media is not a 9 – to – 5 job. You may leave the office at 5, but if you really understand Social Media and how it works, most of your work is actually done AFTER 5. People work all day. They don’t have time to really spend on Facebook or Twitter, unless it’s on a break. When they DO check on said breaks, they’re checking their own messages, their own walls, and zipping through their feeds pretty quickly. Do you really think they log on and say “OMG, I gotta check what XYZ company posted today! I can’t live without knowing that!” No. No, they do not.

It’s not until after dinner that people sit down and mess around on Social Media. The dishes are done, the kids are doing their homework. They can finally catch up to Candy Crush. While they are waiting for their lives to replenish, they’re on their home feed. THAT is when you should post. (Check Insights, just to be sure!) THAT is when people have the time to spend on Social Media. Yes, this includes Pinterest. In fact, some of the stats I’ve seen on Pinterest say that you should pin mostly on Sundays.

Your office isn’t open on Sunday, is it? No, it is not. But your Social Media Manager knows that to get the job done PROPERLY, they have to work for a bit on Sunday.

So, while you are recruiting for people to fill Social Media positions, remember this: You need to be flexible on work hours. Is it fair to have someone sit at a desk all day, when most of their work is done in the evenings, and even on Sundays? No way, Jose! Let them work from home. Keep an eye on the activity log. They’re working, if they know what they’re doing.

The Internet doesn’t sleep. Neither should your company’s brand, at 5pm.

 

It’s Social Media, NOT “Me!Me!Me!dia” March 27, 2013

Filed under: Social Media — fabamy @ 10:59 am

One of the things that’s most frustrating about being so heavily involved in Social Media, is that sometimes it feels like I’m the only one paying attention to others.

I have several friends who post updates all day long, mostly from their phones. These are people are who close friends, yet when I mention something I’ve been talking about for MONTHS, they’re surprised that they’re just hearing about it.

Now, I don’t really care about the GenPop of friends/followers on my Social Media accounts. But my friends? I pay attention, and expect them to, too. They are also the people who actually know how many friends/followers they have, and get upset when they lose someone. My guess? They got deleted for not paying attention to those who pay attention to them. It’s a give-give world out there.

I’m not sure if narcissistic is the word I’m looking for. Maybe self-absorbed? No idea. What I DO know is that those people I’ve always paid so much attention to have been removed from my lists/circles on Twitter and Facebook. It may seem petty, but I’d rather pay attention to those who do the same.

So, if you’re doing Me!Me!Me!dia and losing friends, and followers, it couldn’t hurt if you occasionally actually go to your “home” screen and like/comment on what others are saying.

 

 

How to do a chat on Twitter March 10, 2013

Filed under: Social Media — fabamy @ 8:40 pm

There are many, many chats on Twitter for people to participate in. They are found by knowing what the hashtag for the chat is. For example, I know on Tuesday evenings, there is an #smmanners chat. It’s a discussion of Social Media manners. Chats are awesome because you can learn a lot from people you may not interact with.

So, once you know what the hashtag is, you can search the hashtag and jump in. What I prefer, though, is to go to http://www.oneqube.com/, which is the new alternative to the non-defunct (or soon to be), tweetchat.com . You log in with Twitter, enter the hashtag of the chat, and see what everyone is saying. Every tweet you send out while using http://www.oneqube.com/ will automatically include the hashtag.

If you use Tweetdeck (not sure how other third-party apps work), you can add a column with the hashtag.

Always remember (except for when you use tweetchat.com) to add the hashtag into your tweet for others to see.

 

Social Media is not Graphic Design is not Web Design October 19, 2012

Filed under: Social Media — fabamy @ 12:04 am


Online-Conversation    

So, I was talking to a woman about a job in Social Media yesterday. One of the first things she asked me was:
“Do you build websites?”
No. I do not build websites.
“Can you do graphic design with Photoshop?”
No. I send pictures to my friends to play with for me.
I do Social Media.
“The position is 9-5, Monday through Friday. Can you do that?”
Of course I can. Should I? No. I explained it to her like this:
Social Media is engaging with people on various social networks to help companies with branding. Your stores don’t close at 5, do they? No. They are open, and get the most business, after people get out of work to shop. It’s the same thing with Social Media. Let’s say, for example, you owned a restaurant. On a Saturday afternoon, someone posts a question on your Facebook page about your weekend hours because they have family in town. What if that happened every weekend, but your “Social Media person” clocked out at 5pm on Friday afternoon for the weekend. Would that be good for your brand?
I could see a light bulb go off over her head. Some businesses, of course, can do Social Media during business hours, especially if you find opportunities during the day to engage and build relationships. The poor woman was given a task to fill a position that she knew absolutely nothing about. I was really patient with her, explaining the basics of Facebook, Twitter, Pinterest, etc.
Next was the discussion about graphic design and web development. I told her that those people are often the opposite of social. They are geeks. They love what they do. My friends who are in these fields aren’t always the most social people you would meet. They sit at their computers, put in their earbuds, and work like that all day, even in an office full of people. It’s just not the same thing. Web coders have different languages, too. What if they wanted me just for support on their website, but I wasn’t familiar with whichever coding method the designer used? I don’t know much about it, but I do know there are different ways to do it. Graphic design? Well, I’m really good at drawing Hangman with my 9-year old niece. I’m not an artist, especially on a computer.
I told her, quite frankly, that she would have to hire at least two different people, but three would be ideal. Was the company prepared to shell out three different salaries? I gave her a range of what each usually pays. She got quiet for a moment.
“What should I do? What would you suggest?”  This woman was really trusting me. I had applied for the position. This was a phone interview for ME to get a job. It may sound like I was shooting myself in the foot, but I had to be honest with her. She then informed me that they had offered the job to two other people, but they had turned it down because of the wide range of skill sets needed. This woman thanked me profusely for explaining things to her in normal, laymen’s terms. I told her for all of the things they were looking for, they could get three different contractors and not have to pay three salaries.
They really want someone who is there, because it’s a company that’s been family-owned for over 40 years. They want the people who work there to really grow relationships with everyone else and be more like a family. I told her that I’d have no problem spending time there on a weekly basis to get to know everyone and get a real feel of the company. I know some people who do that for their clients.
The call ended with me agreeing to send her some blog posts to show the business owners, so that she could make a case for getting people from outside to work as consultants. I even told her I would be more than happy to go in and talk to the owners myself, to explain the differences. Heck, if they didn’t hire me, at least they would be moving in the right direction. It’s a great company and I am a fan of their brand. I made sure to mention that, too. I’m pretty sure things will work out well for me, doing Social Media, as a consultant, for that company.

 

Life is weird. October 17, 2012

Filed under: My crazy life,Social Media — fabamy @ 8:23 pm

Seriously. Life is fucking WEIRD. Today was one of the roller coaster days. I felt pretty low this morning, because business has been slow and I’m realizing I may need to get a job. I’ve applied for a few and had a phone interview today that went really well.

I met up with a really awesome woman today who messaged me on LinkedIn a couple weeks ago. I’m all about meeting new people and learning about what they do. Networking can be a powerful thing in this world! We had a great time and it eased my mind about the earlier part of the day.

I got home and had a phone interview. I do Social Media. A lot of companies want to be in the ring, so to speak, in SM Land. The thing is, though, they don’t understand it very well. I’m great at teaching it and putting things into laymen’s terms so they can get a better grasp on things. This poor woman! They wanted someone who could keep up with their website, run ads, do graphic design work AND handle all of their Social Media.

I’m not saying that there aren’t people out there who *could* be talented in all those areas, but they are rare. The thing is, Social Media has NOTHING to do with web design/development. It has NOTHING to do with graphic design. I let her know this, too. I told her that what she needed were three different people. I even asked if they could pay three salaries. I talked to her for an hour about the differences and told her that they didn’t need a full-time Social Media person to sit in the office from 9-5. Social Media is NOT a 9-5 job.

What if you were a restaurant, and someone posted on your Facebook page at 6 on a Wednesday night. “What time are you open until?” The Social Media person clocked out at 5pm. Who’s going to respond to that post? We are an instant gratification society. Those people want to eat there TONIGHT, yet there’s nobody there to answer their question. I explained this to her and I could almost see the light bulb go off above her head. She was starting to get it.

I told her exactly what they needed: Contractors. If they wanted the BEST results and expertise in all areas, they would have to contract out the work, instead of thinking they could get one person to handle it all. It’s just not possible. Design geeks aren’t usually social people. I can’t do Photoshop for shit. I email pictures to my friends to touch up for me. They email it back. They are good at what they do, I am good at what I do.

I wasn’t going to pretend to be able to do it all, just to get the job. I don’t like letting people down.

I can’t build your website, but gosh golly geewillikers, I can rock your Facebook page and Twitter account!

I’m a bit down this evening, though. I’m really missing someone and I’m just plain sad. There’s nothing really to say about that.

 

 

Pretty much how I feel today.

 

 
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